Comparing Samples

1 Annotation 1
Uses data to support opinions 2 Annotation 2
Uses language and information to connect with the consumer 3 Annotation 3
Shows an awareness of consumer interests and concerns 4 Annotation 4
Shows knowledge of product costs to the consumer

1 Annotation 1
Uses language and design features to connect with the consumer 2 Annotation 2
Presents alternative ways of purchasing a product with associated costings 3 Annotation 3
Shows an awareness of consumer interests and concerns

1 Annotation 1
Uses data to support opinions 2 Annotation 2
Uses language and information to connect with the consumer 3 Annotation 3
Shows an awareness of consumer interests and concerns 4 Annotation 4
Shows knowledge of product costs to the consumer