The Arts: Media Arts
Years 9 and 10
Summary of task
Students studied digital animation in a unit on advertising. They first explored the basics of multiple animation platforms, developing their skills through a range of tasks. They were asked to complete a summative assessment that required them to design an advertisement that reflected a social issue at the end of this five-week unit. They were permitted to remix or parody another advertisement if it assisted them to communicate a message to an audience. The students then negotiated the message and content of their advertisements with their teacher. They also planned and had all pre-production production assessed by their teacher in an assessment for learning which focused on safety in its criteria for marking. Finally students were also required to consider the advertisement’s audience and to use at least one form of animation.
By the end of Year 10, students analyse how social and cultural values and alternative points of view are portrayed in media artworks they make, interact with and distribute. They evaluate how genre and media conventions and technical and symbolic elements are manipulated to make representations and meaning. They evaluate how social, institutional and ethical issues influence the making and use of media artworks.
Students produce representations that communicate alternative points of view in media artworks for different community and institutional contexts. They manipulate genre and media conventions and integrate and shape the technical and symbolic elements for specific purposes, meaning and style. They collaboratively apply design, production and distribution processes.