Advertisement
Summary of task
Students studied digital animation in a unit on advertising. They first explored the basics of multiple animation platforms, developing their skills through a range of tasks. They were asked to complete a summative assessment that required them to design an advertisement that reflected a social issue at the end of this five-week unit. They were permitted to remix or parody another advertisement if it assisted them to communicate a message to an audience. The students then negotiated the message and content of their advertisements with their teacher. They also planned and had all pre-production assessed by their teacher in an assessment for learning which focused on safety in its criteria for marking. Finally students were also required to consider the advertisement’s audience and to use at least one form of animation.